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The economics of Internet media
Peitz, Martin; Reisinger, Markus - 2014
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …
Persistent link: https://www.econbiz.de/10011491371
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Inequality bands : seventy-five years of measuring income inequality in Latin America
Alvaredo, Facundo; Bourguignon, François; Ferreira, … - 2024
Persistent link: https://www.econbiz.de/10015084668
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Bayesian semiparametric regression : an exposition and application to print advertising data
Smith, Michael S.; Mathur, Sharat K.; Kohn, Robert - 1996
Persistent link: https://www.econbiz.de/10000940414
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Advertising and the meaning of competition
Park, Donghyun - 1996
Persistent link: https://www.econbiz.de/10000977035
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A duopolistic model of dynamic competitive advertising and empirical validation
Wang, Qinan - 1996
Persistent link: https://www.econbiz.de/10000977044
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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The limited effect of likable ads
Rossiter, John R. - 1993
Persistent link: https://www.econbiz.de/10000870985
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A better advertising planning grid
Rossiter, John R.; Percy, Larry; Donovan, Robert J. - 1989
Persistent link: https://www.econbiz.de/10000842603
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A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117