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~isPartOf:"Working paper series / The City University Business School"
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The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
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1990
Persistent link: https://www.econbiz.de/10000131912
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
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1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
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1991
Persistent link: https://www.econbiz.de/10000131921
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4
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
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1991
Persistent link: https://www.econbiz.de/10000131922
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5
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
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1991
Persistent link: https://www.econbiz.de/10000131939
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