From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Leslie de Chernatony
| Year of publication: |
2010 ; Third edition.
|
|---|---|
| Authors: | De Chernatony, L. |
| Publisher: |
Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Description of contents: |
pt. 1. The changed notion of brand management -- pt. 2. Planning for integrated brands -- pt. 3. Employing the brand-building process.
|
Online Resource
| Extent: | 1 online resource (xvi, 376 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages [361]-370) and index. |
| ISBN: | 978-0-08-096664-9 ; 978-1-136-43989-6 ; 978-1-136-43993-3 ; 978-1-136-43994-0 ; 978-1-138-12858-3 ; 978-1-85617-773-3 |
| Other identifiers: | 10.4324/9780080966649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014498750