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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Werbung"
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Werbung
Consumer behaviour
240
Konsumentenverhalten
239
Jugendliche
161
Youth
161
Children
77
Kinder
77
Target group
36
Zielgruppe
36
Social Web
34
Social web
34
Internet marketing
32
Online-Marketing
32
Brand image
28
Markenimage
28
Advertising effects
26
Werbewirkung
26
Brand management
25
Markenführung
25
USA
23
United States
23
Consumer socialization
21
Advertising
20
China
20
Brand
19
Eating habit
19
Ernährungsverhalten
19
Students
19
Studierende
19
Gender
18
Geschlecht
18
Qualitative methods
17
Eltern
16
Family
16
Markenartikel
16
Parents
16
Personality psychology
16
Persönlichkeitspsychologie
16
Young consumers
16
Familie
15
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19
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English
19
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Chan, Kara
3
Ng, Yu Leung
3
Abbasi, Amir Zaib
1
Aitken, Robert
1
Anyukhina, Irina
1
Bargh, Danielle
1
Bellotto, Massimo
1
Buijzen, Moniek
1
Cappelli, Christopher
1
Cassia, Fabio
1
Daems, Kristien
1
De Jans, Steffi
1
Ding Hooi Ting
1
Elliott, Charlene
1
Ellison, Kirsten
1
Fung, Maggie S. K.
1
García-Béjar, Ligia
1
Gunter, Barrie
1
Gurieva, Yulia
1
Hansen, Anders
1
Hudders, Liselot
1
Liu, Jianqiong
1
Loose, Femke
1
McAlister, Anna R.
1
Miguélez-Juan, Blanca
1
Miller, Stephen
1
Moons, Ingrid
1
Nicolini, Valentina
1
Núñez-Gómez, Patricia
1
Pavelka, Jirí
1
Pelsmacker, Patrick de
1
Pike, James Russell
1
Quraishi, Muhammad Ali
1
Rehman, Umair
1
Reijmersdal, Eva A. van
1
Robayo-Pinzon, Oscar
1
Robertson, Kirsten Jane
1
Rojas-Berrio, Sandra
1
Rozendaal, Esther
1
Shin, Wonsun
1
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Young consumers : insight and ideas for responsible marketers
International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
102
Journal of marketing communications
95
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
52
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
13
SpringerLink / Bücher
13
Australasian marketing journal
11
European journal of operational research : EJOR
11
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
19
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1
Impact of nature of advergames on
brand
recall and
brand
attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
2
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
3
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
4
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
5
Alcohol advertising and young people's drinking
Gunter, Barrie
;
Hansen, Anders
;
Touri, Maria
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003843787
Saved in:
6
Youth
advertising in Russia
Anyukhina, Irina
;
Gurieva, Yulia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10008664583
Saved in:
7
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
8
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
9
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
10
Using marketing frameworks to predict the effects of e-cigarette commercials on
youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
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