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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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All that glitters is not gold : do materialistic cues in advertising yield resistance?
Cartwright, Robert Freeman; Opree, Suzanna J. - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10011522203
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Advertising to children in the Bahamas
McClure, Dianne Daley - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 293-296
Persistent link: https://www.econbiz.de/10011618062
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Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.; Bargh, Danielle - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
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Correlates of parental mediation of pre-schooler's advertising exposure
Robertson, Kirsten Jane; Aitken, Robert; Thyne, Maree; … - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 337-349
Persistent link: https://www.econbiz.de/10011615404
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The perception of media messages by preschool children
Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina; Cassia, Fabio; Bellotto, Massimo - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
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Active mediation of television, internet and mobile advertising
Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
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Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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Gender portrayal in food and beverage advertisements in Hong Kong : a content analytic study
Furnham, Adrian; Li, Jessica - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 297-307
Persistent link: https://www.econbiz.de/10003790605