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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Advertising effects
38
Werbewirkung
38
Advertising
25
Werbung
25
Consumer behaviour
22
Konsumentenverhalten
22
Children
19
Jugendliche
19
Kinder
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Youth
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Target group
15
Zielgruppe
15
Internet marketing
10
Online-Marketing
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Celebrity endorsement
6
Celebrity-Werbung
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Brand image
5
Markenimage
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Social Web
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Social web
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Brand management
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Fernsehwerbung
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Gender
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Geschlecht
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Hong Kong
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Hongkong
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India
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Indien
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Markenführung
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Psychology of advertising
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Television advertising
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USA
4
United States
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Werbepsychologie
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Advertising literacy
3
Analphabetismus
3
China
3
Communication media
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Consumer socialization
3
Eltern
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42
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English
42
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Chan, Kara
6
Ng, Yu Leung
4
Fan, Fei
2
Phau, Ian
2
Roy, Subhadip
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Abbasi, Amir Zaib
1
Andersen, Lars P.
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Anyukhina, Irina
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Araújo, Elton Gean
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Bertolotti, Mauro
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Cassia, Fabio
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Chen, Huan
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Choudhary, Sharuti
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Daems, Kristien
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Daswani, Aarzoo
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De Jans, Steffi
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Deterding, Audrey
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Ding Hooi Ting
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Dix, Steve
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Ferguson, Graham
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Francis, Alisha L.
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Fu, Lin
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Henrie, Kenneth M.
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Young consumers : insight and ideas for responsible marketers
Journal of advertising research
273
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of business research : JBR
233
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
195
NBER working paper series
188
Working paper / National Bureau of Economic Research, Inc.
166
NBER Working Paper
164
Psychology & marketing
153
Journal of promotion management : JPM
117
Journal of health economics
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Discussion paper series / IZA
92
Journal of retailing and consumer services
92
IZA Discussion Papers
86
Journal of economic psychology : research in economic psychology and behavioral economics
83
Journal of promotion management : innovations in planning and applied research
81
SpringerLink / Bücher
80
Journal of marketing research : JMR
77
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Applied economics
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising : JCIRA
61
Health marketing quarterly
58
World Bank E-Library Archive
57
IZA Discussion Paper
56
Health economics
55
Marketing : ZFP ; journal of research and management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of marketing
42
Asia Pacific journal of marketing and logistics
38
The journal of product & brand management
38
American journal of agricultural economics
37
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ECONIS (ZBW)
42
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1
Exploring message themes in antismoking advertising targeted at teenagers
Uusitalo, Outi
;
Niemelä-Nyrhinen, Jenni
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10003700769
Saved in:
2
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
3
Adolescent and young adult response to fear appeals in anti-
smoking
messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
4
Effect of multimedia interventions on children's
fruit
and vegetable consumption in a real-life setting
Wongprawmas, Rungsaran
;
Xhakollari, Vilma
;
Spadoni, Roberta
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10014245982
Saved in:
5
The tweens market and responses to advertising in Denmark and Hong Kong
Andersen, Lars P.
;
Tufle, Birgitte
;
Rasmussen, Jeanette
; …
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003772944
Saved in:
6
Determinants for materialism among adolescents in Singapore
La Ferle, Carrie
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003772945
Saved in:
7
Youth advertising in Russia
Anyukhina, Irina
;
Gurieva, Yulia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10008664583
Saved in:
8
Food on young children's television in the UK
Oates, Caroline J.
;
Newman, Nicki
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
Saved in:
9
Advertising to children in Sweden : special focus on how the recession has impacted a country that has a rather regulatory approach to advertising
Plogell, Michael
;
Wårdman, Johannes
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 342-344
Persistent link: https://www.econbiz.de/10003933746
Saved in:
10
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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