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Exploring message themes in antismoking advertising targeted at teenagers
Uusitalo, Outi; Niemelä-Nyrhinen, Jenni - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10003700769
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Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei; Fu, Lin; Jiang, Qinghua - In: Young consumers : insight and ideas for responsible … 25 (2024) 3, pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
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Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham; Phau, Ian - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
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Effect of multimedia interventions on children's fruit and vegetable consumption in a real-life setting
Wongprawmas, Rungsaran; Xhakollari, Vilma; Spadoni, Roberta - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10014245982
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The tweens market and responses to advertising in Denmark and Hong Kong
Andersen, Lars P.; Tufle, Birgitte; Rasmussen, Jeanette; … - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 189-200
Persistent link: https://www.econbiz.de/10003772944
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Determinants for materialism among adolescents in Singapore
La Ferle, Carrie; Chan, Kara - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10003772945
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Youth advertising in Russia
Anyukhina, Irina; Gurieva, Yulia - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10008664583
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Food on young children's television in the UK
Oates, Caroline J.; Newman, Nicki - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
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Advertising to children in Sweden : special focus on how the recession has impacted a country that has a rather regulatory approach to advertising
Plogell, Michael; Wårdman, Johannes - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 342-344
Persistent link: https://www.econbiz.de/10003933746
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"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10003972239