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College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
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College-aged young consumers interpretations of product placement in social games
Chen, Huan; Deterding, Audrey - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Cover Image
College-aged young consumers' interpretations of product placement in social games
Chen, Huan; Deterding, Audrey - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10010089417