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E-Game-Advertising als Ersatz...
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Werbung
9,720
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Kaiser, Harry M.
60
Eisend, Martin
48
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40
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39
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29
Kind, Hans Jarle
28
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
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25
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Choi, Yung Kyun
18
Dens, Nathalie
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Ford, John B.
18
Hackley, Christopher E.
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Schlosser, Rainer
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Jullien, Bruno
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Chintagunta, Pradeep K.
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Dave, Dhaval
16
Jerath, Kinshuk
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Reid, Leonard N.
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Rossiter, John R.
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National Bureau of Economic Research
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European Society for Opinion and Marketing Research
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Confederation British Industry
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European Advertising Academy
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Information Resources Management Association
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OECD
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Peter Lang GmbH
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American Enterprise Institute for Public Policy Research
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Cornell University / Department of Agricultural Economics
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Harvard Graduate School of Business Administration
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International Association of Business Communicators
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International Chamber of Commerce
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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American Academy of Advertising
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Association of National Advertisers
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Axel Springer Verlag, Marketing Anzeigen
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Boston College / Department of Economics
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Erasmus Research Institute of Management
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2
Institute of Canadian Advertising
2
Institute of Practitioners in Advertising <London>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
London School of Economics and Political Science
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Journal of advertising research
220
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
187
Journal of business research : JBR
186
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Journal of promotion management : JPM
85
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European journal of operational research : EJOR
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Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
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European journal of marketing : EJM
63
International journal of internet marketing and advertising : IJIMA
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
NBER working paper series
58
International journal of industrial organization
56
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
49
Journal of marketing
48
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
46
NBER Working Paper
46
Working paper / National Bureau of Economic Research, Inc.
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
Advertising theory
31
Economics letters
29
Applied economics
27
Information economics and policy : IEP
27
Journal of international consumer marketing
26
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ECONIS (ZBW)
10,417
USB Cologne (EcoSocSci)
526
EconStor
39
USB Cologne (business full texts)
17
ArchiDok
6
OLC EcoSci
5
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date (oldest first)
1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
3
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
4
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
5
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
6
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
7
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
8
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
9
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
10
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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