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E-Game-Advertising als Ersatz...
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Werbung
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Kaiser, Harry M.
60
Eisend, Martin
48
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39
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29
Kind, Hans Jarle
28
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27
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25
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19
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Dens, Nathalie
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Ford, John B.
18
Hackley, Christopher E.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Jullien, Bruno
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Chintagunta, Pradeep K.
16
Dave, Dhaval
16
Jerath, Kinshuk
16
Reid, Leonard N.
16
Rossiter, John R.
16
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IGI Global
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RWI - Leibniz-Institut für Wirtschaftsforschung
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European Society for Opinion and Marketing Research
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Confederation British Industry
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European Advertising Academy
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Information Resources Management Association
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Peter Lang GmbH
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American Enterprise Institute for Public Policy Research
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Cornell University / Department of Agricultural Economics
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Harvard Graduate School of Business Administration
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International Association of Business Communicators
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International Chamber of Commerce
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OECD
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Advertising Association
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American Academy of Advertising
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Association of National Advertisers
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Axel Springer Verlag, Marketing Anzeigen
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Boston College / Department of Economics
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2
Institute of Canadian Advertising
2
Institute of Practitioners in Advertising <London>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
London School of Economics and Political Science
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Journal of advertising research
213
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
187
Journal of business research : JBR
186
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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73
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70
Journal of historical research in marketing
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Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
66
European journal of marketing : EJM
63
International journal of internet marketing and advertising : IJIMA
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
NBER working paper series
58
International journal of industrial organization
56
Journal of current issues and research in advertising : JCIRA
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Health marketing quarterly
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Young consumers : insight and ideas for responsible marketers
49
Journal of marketing
48
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
46
NBER Working Paper
46
Working paper / National Bureau of Economic Research, Inc.
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
Advertising theory
31
Economics letters
28
Applied economics
27
Information economics and policy : IEP
27
Journal of international consumer marketing
26
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ECONIS (ZBW)
10,347
USB Cologne (EcoSocSci)
526
EconStor
39
USB Cologne (business full texts)
17
ArchiDok
6
OLC EcoSci
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1
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
2
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
3
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
4
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
5
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
6
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
7
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
8
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
9
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
10
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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