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Analýza podpor marketingové činnosti využívaných firmami v České Republice

Hommerová, Dita; Králová, Lenka - In: E + M ekonomie a management 12 (2009) 3, pp. 77-90

Persistent link: https://www.econbiz.de/10003935574

Mechanizmy ustojčivogo razvitija innovacionnych socialʹno-ėkonomičeskich sistem : materialy meždunarodnoj naučno-praktičeskoj konferencii, Bobrujsk, 30 marta 2006 goda

Gavrilenko, V. N. (contributor) - 2006

Persistent link: https://www.econbiz.de/10003403885

Změny v rozdělování, akumulaci a spotřebě v soudobých tržních ekonomikách

Kociánová, Helena - 1990

Persistent link: https://www.econbiz.de/10000876425

Marketing instrumentary in the process of project acceptation within the acceleration of back-warded regions development

Štefko, Róbert; Habánik, Jozef; Butoracová … - In: Ekonomický časopis : časopis pre ekonomickú … 58 (2010) 5, pp. 512-526

Persistent link: https://www.econbiz.de/10008653685

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

Persistent link: https://www.econbiz.de/10009398892

Integration of Marketing and Logistic Criteria in Segmentation of B2B Market

Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

Persistent link: https://www.econbiz.de/10009398924