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Intercultural Differences in International Business Negotiation and Enterprise
Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157
of suitable marketing policy, corporate and personal management and successful business negotiation. …
Persistent link: https://www.econbiz.de/10005036412
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Perspektivy globálního modelování
Pavlík, Petr - In: Politická ekonomie : teorie, modelování, aplikace 36 (1988) 4, pp. 361-370
Persistent link: https://www.econbiz.de/10001063557
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What to Do? Impact of the Nazi and the Soviet Control Models on the Post-War Restoration of the Future "Communist" Czechoslovakia
Doležalová, Antonie - In: Acta Oeconomica Pragensia 2009 (2009) 4, pp. 62-83
The study deals with the question of how much the post-war development of Czechoslovakia was affected by the Nazi central control model and the theory of Marxism-Leninism. The study searches for an answer through analysis of two questions: Could a different economic concept have been applied at...
Persistent link: https://www.econbiz.de/10008500672
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Analýza podpor marketingové činnosti využívaných firmami v České Republice
Hommerová, Dita; Králová, Lenka - In: E + M ekonomie a management 12 (2009) 3, pp. 77-90
Persistent link: https://www.econbiz.de/10003935574
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Změny v rozdělování, akumulaci a spotřebě v soudobých tržních ekonomikách
Kociánová, Helena - 1990
Persistent link: https://www.econbiz.de/10000876425
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Marketing instrumentary in the process of project acceptation within the acceleration of back-warded regions development
Štefko, Róbert; Habánik, Jozef; Butoracová … - In: Ekonomický časopis : časopis pre ekonomickú … 58 (2010) 5, pp. 512-526
Persistent link: https://www.econbiz.de/10008653685
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Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95
Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
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Integration of Marketing and Logistic Criteria in Segmentation of B2B Market
Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84
This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
Persistent link: https://www.econbiz.de/10009398924
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Marketing and RFID
Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927