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Analýza podpor marketingové činnosti využívaných firmami v České Republice

Hommerová, Dita; Králová, Lenka - In: E + M ekonomie a management 12 (2009) 3, pp. 77-90

Persistent link: https://www.econbiz.de/10003935574

Konkurenceschoponost z hlediska vybraných fakor°u p°usobících v rodtředí podnik°u

Komárková, Lenka; Pirožek, Petr - 2008

Persistent link: https://www.econbiz.de/10003826946

Analýza konkurencieschopnosti slovenského spracovatel'ského priemyslu

Bobáková, Viktória; Hečková, Jaroslava - In: Politická ekonomie : teorie, modelování, aplikace 55 (2007) 4, pp. 490-507

Persistent link: https://www.econbiz.de/10003530395

Strategic Development of Competitive Advantages in Success- Ability Concept in Connection with Resource Based View and Core Competencies

Zich, Robert - In: Ekonomika a managment 2009 (2009) 3

The article explains the way in which success-ability concept in understanding of resources of competitive advantages follows up with resource based view and core competencies conception. It defines how success-ability concept operates with the projection of necessity to distinguish the various...

Persistent link: https://www.econbiz.de/10009398917

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

Persistent link: https://www.econbiz.de/10009398892

Integration of Marketing and Logistic Criteria in Segmentation of B2B Market

Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

Persistent link: https://www.econbiz.de/10009398924

Marketing and RFID

Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …

Persistent link: https://www.econbiz.de/10009398927

Intercultural Differences in International Business Negotiation and Enterprise

Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157

of suitable marketing policy, corporate and personal management and successful business negotiation. …

Persistent link: https://www.econbiz.de/10005036412

Změny v rozdělování, akumulaci a spotřebě v soudobých tržních ekonomikách

Kociánová, Helena - 1990

Persistent link: https://www.econbiz.de/10000876425

Marketing instrumentary in the process of project acceptation within the acceleration of back-warded regions development

Štefko, Róbert; Habánik, Jozef; Butoracová … - In: Ekonomický časopis : časopis pre ekonomickú … 58 (2010) 5, pp. 512-526

Persistent link: https://www.econbiz.de/10008653685