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CSR Should Not Be Abandoned Even in Time of the Economic Crisis

Srpová, Jitka; Kunz, Vilém - In: Ekonomika a managment 2009 (2009) 1

, CSR would become an integral part of their corporate strategy in the long term. …

Persistent link: https://www.econbiz.de/10009401124

Corporate Social Responsibility like one of the Features of Firms

Boukal, Petr; Vávrová, Hana - In: Acta Oeconomica Pragensia 2008 (2008) 5, pp. 3-11

The firms approach in the new economics to your activities comprehensively. The maximization of the firm´s value and the continuous corporate social responsibility are themost important goals of the firms. The corporate social responsibility is the important characteristic of the new economy....

Persistent link: https://www.econbiz.de/10005029384

War grounds for business strategies

Schubert, Petr - In: Ekonomika a managment 2008 (2008) 3

In today´s globalised hypercompetition dominated world, companies are often fighting for survival. The article tries to find a way out in the usage of military strategies represented e.g. by the well respected work of the chinese general Sun Tzu "The Art of War". The company´s goal is to...

Persistent link: https://www.econbiz.de/10009398887

The multi-project management and priorization of projects in innovative enterprises

Vacík, Emil; Kracík, Lukáš - In: Ekonomický časopis : časopis pre ekonomickú … 63 (2015) 1, pp. 72-90

Persistent link: https://www.econbiz.de/10011341460

Organizational Culture Management and Transfer (Case Study of an International Retail Company Present on the Czech Market)

Průša, Přemysl - In: Acta Oeconomica Pragensia 2011 (2011) 3, pp. 61-73

This paper deals with the problems of organizational culture management and transfer. Current theoretical concepts of …

Persistent link: https://www.econbiz.de/10009147140

Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical …

Persistent link: https://www.econbiz.de/10009398892

Marketing and RFID

Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

Persistent link: https://www.econbiz.de/10009398927

Quality Management System in the Tourist Information Centre Sector

Palatková, Monika - In: Acta Oeconomica Pragensia 2011 (2011) 4, pp. 39-54

The paper deals with quality management in the sector of Tourist Information Centres (TIC) in the Czech Republic and … the development of the quality management systems in the sector as part of the national quality management system in … tourism. Since the TICs perform a prominent role in destination marketing management, the quality of their services seems to …

Persistent link: https://www.econbiz.de/10009294293

Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Laschoberová, Libuše - In: Acta Oeconomica Pragensia 2010 (2010) 1, pp. 34-59

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

Persistent link: https://www.econbiz.de/10008500674

Actual trends in International marketing (selected problems)

Machková, Hana - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 49-70

the segmentation, targeting and positioning is following. International brand management, the third part of the article …

Persistent link: https://www.econbiz.de/10005036286

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