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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Football in Africa : conflict, conciliation and community
Armstrong, Gary (contributor) - 2003
Persistent link: https://www.econbiz.de/10004790738
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2001 - 9. ed., international ed.
Persistent link: https://www.econbiz.de/10001534179
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The marketing book
Baker, Michael John (contributor);  … - 2003 - 5th ed.
Persistent link: https://www.econbiz.de/10001679767
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2002 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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Marketing : an introd. text
Baker, Michael John - 1979 - 3. ed.
Persistent link: https://www.econbiz.de/10003998819
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Marketing strategy and management
Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10004048515
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The IEBM encyclopedia of marketing
Baker, Michael John (contributor) - 1999 - 1. ed.
Persistent link: https://www.econbiz.de/10004052960
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The marketing book
Baker, Michael John (contributor) - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004053105