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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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Managerial marketing : current thought
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969740
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Wiley international encyclopedia of marketing
Sheth, Jagdish N. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008773196
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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Emerging research opportunities for doctoral students in B-to-B marketing
Sheth, Jagdish N. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10003507001
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780