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Marketinginnovationen : Empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016 - 1. Aufl. 2016
Managementpraxis Die Zielgruppen Dozenten und Studenten der Betriebswirtschaftslehre mit den Schwerpunkten Marketing und …. Martin Klarmann (Forschergruppe Marketing & Vertrieb) am Karlsruher Institut für Technologie. …
Persistent link: https://www.econbiz.de/10014018941
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Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016
Persistent link: https://www.econbiz.de/10011452030
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Legal aspects of marketing strategy : antitrust and consumer protection issues
Stern, Louis W.; Eovaldi, Thomas L. - 1984
Persistent link: https://www.econbiz.de/10013474964
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Community marketing
Schneckenburger, Timo - In: Manual of international marketing, (pp. 505-520). 2006
Persistent link: https://www.econbiz.de/10003368632
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Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995
Persistent link: https://www.econbiz.de/10001290741
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Bayesian variable selection for nowcasting economic time series
Scott, Steven L.; Varian, Hal R. - 2013
Persistent link: https://www.econbiz.de/10010205275
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Bayesian variable selection for nowcasting economic time series
Scott, Steven L.; Varian, Hal R. - In: Economic analysis of the digital economy, (pp. 119-135). 2015
Persistent link: https://www.econbiz.de/10014546807
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Euro-Bankmarketing : Strategien im Privatkundengeschäft
Klöppelt, Henning - 1994
Persistent link: https://www.econbiz.de/10014004867