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~language:"deu"
~person:"Müller, Holger"
~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
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Müller, Holger
Decker, Reinhold
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Homburg, Christian
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Berndt, Ralph
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003875530
Saved in:
2
Messung der Preiswahrnehmung mittels Pricesensitivity-Meter (PSM) : eine experimentelle Längsschnittanalyse des deutschen Zigarettenmarktes
Müller, Holger
-
2006
Persistent link: https://www.econbiz.de/10003382422
Saved in:
3
Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger
-
2008
Persistent link: https://www.econbiz.de/10003777943
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