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~language:"deu"
~subject:"Markenführung"
~type_genre:"Textbook"
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Konsumentenverhalten
und Marketing : Grundlagen für Strategien und Maßnahmen
Balderjahn, Ingo
;
Scholderer, Joachim
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2007
Persistent link: https://www.econbiz.de/10003400757
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