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Signe et signification des discours de
marketing
: [analyse critique des contributions sémiotiques en
marketing
]
Pasquier, Martial
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003055559
Saved in:
2
Intégration méthodologique des outils sémiotiques appliqués au
marketing
Pasquier, Martial
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003055563
Saved in:
3
Marketing
et sémiotique : une approche interdisciplinaire ; analyse de la contribution de la sémiotique aux discours et problèmes de
marketing
illustrée à l'aide d'une étude des mé...
Pasquier, Martial
-
1999
Persistent link: https://www.econbiz.de/10004552105
Saved in:
4
Marketing
: analyse et stratégie
Kühn, Richard
;
Pasquier, Martial
-
2000
Persistent link: https://www.econbiz.de/10004603165
Saved in:
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