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23
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Armstrong, Gary
Kotler, Philip
Peter, Jerome Paul
Irwin, Scott H.
94
Kaiser, Harry M.
68
Wilson, William W.
62
Good, Darrel L.
61
Jabbar, Mohammad A.
51
Jayne, Thomas S.
49
Sheth, Jagdish N.
46
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43
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41
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41
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39
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37
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34
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33
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32
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31
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28
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28
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28
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28
Leeflang, Peter
27
Schmit, Todd M.
27
Fill, Chris
26
Franses, Philip Hans
26
Lovelock, Christopher H.
26
Woods, Timothy A.
26
Kurtz, David L.
25
Bruhn, Manfred
24
Koo, Won W.
24
Koschnick, Wolfgang J.
24
Malhotra, Naresh K.
24
Parcell, Joseph L.
24
Tadajewski, Mark
24
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Legends in marketing
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
131
USB Cologne (EcoSocSci)
75
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1
A framework for
marketing
management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
3
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
4
Football in Africa : conflict, conciliation and community
Armstrong, Gary
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004790738
Saved in:
5
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
6
Readings in
marketing
management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
7
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
8
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
9
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
10
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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