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~language:"fra"
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~language:"vie"
~person:"Armstrong, Gary"
~person:"Peter, Jerome Paul"
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Marketing
98
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42
Marketing management
41
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17
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17
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13
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11
Beziehungsmarketing
9
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Armstrong, Gary
Peter, Jerome Paul
Piercy, Nigel
Kotler, Philip
176
Irwin, Scott H.
94
Kaiser, Harry M.
68
Wilson, William W.
62
Good, Darrel L.
61
Jabbar, Mohammad A.
51
Jayne, Thomas S.
49
McDonald, Malcolm
47
Sheth, Jagdish N.
47
Baker, Michael John
43
Garcia, Philip
41
Brorsen, B. Wade
39
Brown, Stephen
39
Kerin, Roger A.
39
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37
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35
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34
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33
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32
Svensson, Göran
32
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31
Rausser, Gordon C.
31
Good, Darrel
30
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28
Richards, Timothy J.
28
Sexton, Richard J.
28
Tschirley, David L.
28
Fill, Chris
27
Leeflang, Peter
27
Schmit, Todd M.
27
Franses, Philip Hans
26
Lovelock, Christopher H.
26
Woods, Timothy A.
26
Kaynak, Erdener
25
Kitchen, Philip J.
25
Kurtz, David L.
25
Malhotra, Naresh K.
25
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McGraw-Hill/Irwin series in marketing
4
Always learning
3
European Journal of Marketing
2
European journal of marketing : EJM
2
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1
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1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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ECONIS (ZBW)
61
USB Cologne (EcoSocSci)
34
Other ZBW resources
4
RePEc
1
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1
Football in Africa : conflict, conciliation and community
Armstrong, Gary
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004790738
Saved in:
2
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
3
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
4
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
5
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
6
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
7
The importance of organisational structure for collaboration between sales and
marketing
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of general management
34
(
2008/09
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003758455
Saved in:
8
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003776958
Saved in:
9
Consumer behavior &
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
10
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
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