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Football in Africa : conflict, conciliation and community
Armstrong, Gary (contributor) - 2003
Persistent link: https://www.econbiz.de/10004790738
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An experimental approach to investigating satisfaction and continuity in marketing alliances
Shamdasani, Prem N.; Sheth, Jagdish N. - In: European Journal of Marketing 29 (1995) 4, pp. 6-23
marketing alliance. Indicates that alliance satisfaction and continuity are influenced positively by a partner′s commitment …
Persistent link: https://www.econbiz.de/10014723121
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Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
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The domain and conceptual foundations of relationship marketing
Parvatiyar, Atul; Sheth, Jagdish N. - In: Handbook of relationship marketing, (pp. 3-38). 2000
Persistent link: https://www.econbiz.de/10001559300
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Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000
Persistent link: https://www.econbiz.de/10001559315
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2001 - 9. ed., international ed.
Persistent link: https://www.econbiz.de/10001534179
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The future of marketing : critical 21st century perspectives
Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001702742
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2002 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10004126896
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004091454