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~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Peter, Jerome Paul"
~subject:"Einführung"
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Einführung
Marketing
67
Marketingmanagement
33
Marketing management
32
Theorie
17
Theory
17
Beziehungsmarketing
9
Marketing theory
9
Marketingtheorie
9
Relationship marketing
9
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5
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2
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11
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English
French
Undetermined
Vietnamese
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Armstrong, Gary
Peter, Jerome Paul
Kotler, Philip
11
Giddens, Anthony
6
Baker, Michael John
4
Charon, Joel M.
4
Jobber, David
4
Proctor, Tony
4
Smelser, Neil J.
4
Boone, Louis E.
3
Brassington, Frances
3
Fahy, John
3
Forsyth, Patrick
3
Frain, John
3
Hackley, Christopher E.
3
Helfer, Jean-Pierre
3
Hiam, Alexander
3
Kurtz, David L.
3
Mortimer, Ruth
3
Orsoni, Jacques
3
Pettitt, Stephen
3
Sullivan, Thomas J.
3
Zimmerman, Jan
3
Abbott, Pamela
2
Allan, Kenneth
2
Ashford, Ruth
2
Bangs, David H.
2
Barley, Delbert
2
Bauman, Zygmunt
2
Bilton, Tony
2
Blythe, Jim
2
Bottomore, Thomas B.
2
Cannon, Joseph P.
2
Churchill, Gilbert A.
2
Churton, Mel
2
Donnelly, James Howard
2
Fielding, Jane L.
2
Gilbert, G. Nigel
2
Goldenberg, Sheldon
2
Haralambos, Michael
2
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USB Cologne (EcoSocSci)
11
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1
Marketing
: an introduction
Armstrong, Gary
;
Kotler, Philip
-
1999
-
5. ed.
Persistent link: https://www.econbiz.de/10004598235
Saved in:
2
Marketing
: creating value for customers
Churchill, Gilbert A.
;
Peter, Jerome Paul
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004367478
Saved in:
3
Marketing
: an introduction
Armstrong, Gary
;
Kotler, Philip
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10004512943
Saved in:
4
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10004335909
Saved in:
5
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2004
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004779146
Saved in:
6
Marketing
: an introduction
Armstrong, Gary
(
contributor
)
-
2009
-
[1. European ed.]
Persistent link: https://www.econbiz.de/10004936933
Saved in:
7
Marketing
: an introduction
Armstrong, Gary
;
Kotler, Philip
-
2005
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004825672
Saved in:
8
A preface to
marketing
management
Tarpey, Lawrence X.
;
Donnelly, James Howard
;
Peter, …
-
1979
Persistent link: https://www.econbiz.de/10004811586
Saved in:
9
Marketing
: an introduction
Armstrong, Gary
-
2009
-
9. ed
Persistent link: https://www.econbiz.de/10004910486
Saved in:
10
A Preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
Saved in:
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