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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004796330
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2007 - 8. ed., international ed. 2008
Persistent link: https://www.econbiz.de/10004881226
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875