Consumer behavior and marketing strategy
Year of publication: |
2007 ; 8. ed., international ed. 2008
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Authors: | Peter, Jerome Paul ; Olson, Jerry C. |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
Subject: | Consumer behavior | Marketing | Verbraucherverhalten | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Hehenberger, Christian, (1995)
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann, (1998)
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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann, (2008)
- More ...
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Consumer behavior and marketing strategy
Peter, Jerome Paul, (1993)
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Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul, (1987)
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Consumer behavior & marketing strategy
Peter, Jerome Paul, (2010)
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