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Peter, Jerome Paul
Piercy, Nigel
Kotler, Philip
176
Irwin, Scott H.
94
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68
Wilson, William W.
62
Good, Darrel L.
61
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1
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
3
The importance of organisational structure for collaboration between sales and
marketing
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of general management
34
(
2008/09
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003758455
Saved in:
4
Consumer behavior &
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
5
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
6
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
7
Strategic
marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
8
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
9
Drivers of sales and
marketing
collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Saved in:
10
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and
marketing
Le Meunier-FitzHugh, Kenneth
;
Massey, Graham R.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
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