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Measures of Brand Loyalty
Allender, William J.; Richards, Timothy J. - 2009
Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty …
Persistent link: https://www.econbiz.de/10009444737
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2011 - 12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008669176
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2015 - 14. ed.
Persistent link: https://www.econbiz.de/10010339514
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2013 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2013 - 13. ed
Persistent link: https://www.econbiz.de/10009512077