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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2008 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
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Marketing research
Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998
Persistent link: https://www.econbiz.de/10004367822
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Marketing research
Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998
Persistent link: https://www.econbiz.de/10000645474
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R. (ed.); Jocz, Katherine E. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000646730
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Managing customers as investments : the strategic value of customers in the long run
Gupta, Sunil; Lehmann, Donald R. - 2005
Persistent link: https://www.econbiz.de/10002380733
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Product management
Lehmann, Donald R. - 2005 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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Product management
Lehmann, Donald R. - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004817404
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Analysis for marketing planning
Lehmann, Donald R. - 2005 - 6. ed.
Persistent link: https://www.econbiz.de/10004817407
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Analysis for marketing planning
Lehmann, Donald R. - 2008 - 7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004899196
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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379