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Fast and flexible: Corporate communications in agile organizations

Zerfaß, Ansgar; Dühring, Lisa; Berger, Karen; … - 2018

Dynamischer, schneller, effizienter - Agilität ist aktuell eines der am häufigsten diskutierten Management-Konzepte. Doch was bedeutet agil sein für die Unternehmenskommunikation? Die Ausgabe "Fast and flexible" erklärt das Konzept von Agilität, welche Rolle die Kommunikationsabteilung...

Persistent link: https://www.econbiz.de/10012268460

Corporate communication revisited : integrating business strategy and strategic communication

Zerfaß, Ansgar - In: Public relations research : European and international …, (pp. 65-96). 2008

Persistent link: https://www.econbiz.de/10003728411

Corporate communications from the CEO’s perspective : how top executives conceptualize and value strategic communication

Zerfaß, Ansgar; Sherzada, Muschda - In: Corporate communications : an international journal 20 (2015) 3, pp. 291-309

Persistent link: https://www.econbiz.de/10011401366

Social media governance : regulatory frameworks for successful online communications

Linke, Anne; Zerfaß, Ansgar - In: Journal of communication management : an international … 17 (2013) 3, pp. 270-286

Persistent link: https://www.econbiz.de/10009788620

Doing the right things or doing things right? : paradoxes and Swedish communication professionals' roles and challenges

Falkheimer, Jesper; Heide, Mats; Simonsson, Charlotte; … - In: Corporate communications : an international journal 21 (2016) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011559728

Managing CEO communication and positioning : a cross-national study among corporate communication leaders

Zerfaß, Ansgar; Verčič, Dejan; Wiesenberg, Markus - In: Journal of communication management : an international … 20 (2016) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011540077

Strategic communication : opportunities and challenges of the research area

Holtzhausen, Derina; Zerfaß, Ansgar - In: The Routledge handbook of strategic communication, (pp. 3-17). 2015

Persistent link: https://www.econbiz.de/10010468343

Strengthening the role of communication departments : a framework for positioning communication departments at the top of and throughout organizations

Brockhaus, Jana; Zerfaß, Ansgar - In: Corporate communications : an international journal 27 (2022) 1, pp. 53-70

Persistent link: https://www.econbiz.de/10012798014

Communication Excellence : How to Develop, Manage and Lead Exceptional Communications

Tench, Ralph - 2017

"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective communication for an organization is as much about the...

Persistent link: https://www.econbiz.de/10012397833

Communicating the leadership status of organisations : a cross-national study in 10 European countries

Zerfaß, Ansgar; Wiesenberg, Markus - In: The management game of communication, (pp. 121-142). 2016

Persistent link: https://www.econbiz.de/10011568181