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~language:"eng"
~language:"pol"
~subject:"Strategic management"
~subject:"Theorie"
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European journal of operational research : EJOR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Computers & operations research : and their applications to problems of world concern ; an international journal
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International journal of production economics
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Meddelanden från Svenska Handelshögskolan
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Operations research letters
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Production and operations management : an international journal of the Production and Operations Management Society
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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ECONIS (ZBW)
1,657
EconStor
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1
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1
Creating superior customer value and reaping its benefits for the company
Staritz, Matthias
-
2008
Persistent link: https://www.econbiz.de/10003721453
Saved in:
2
Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
3
The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick
;
Meierer, Markus
;
Näf, Jeffrey
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
Saved in:
4
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
5
Using customer lifetime value to plan optimal promotions
Ekinci, Yeliz
;
Ulengin, Füsum
;
Uray, Nimet
- In:
The service industries journal
34
(
2014
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10010257795
Saved in:
6
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
7
A numerical approach to the customer lifetime value
Bayanjargal, Darkhijav
;
Davaasuren, Batsukh
;
Enkhbat, …
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 234-240
Persistent link: https://www.econbiz.de/10012130323
Saved in:
8
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
9
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
Saved in:
10
Crafting customer value : the art and science
Duchessi, Peter
-
2002
Persistent link: https://www.econbiz.de/10001671507
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