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Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T. - In: Contemplating corporate marketing, identity and …, (pp. 3-35). 2010
Persistent link: https://www.econbiz.de/10008658063
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Contemplating corporate marketing, identity and communication
Podnar, Klement (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008658179
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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T. - In: Corporate communications : an international journal 20 (2015) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
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Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario; Balmer, John M. T. - In: Corporate communications : an international journal 19 (2014) 4, pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
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Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura; Balmer, John M. T. - In: Corporate communications : an international journal 17 (2012) 4, pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
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Guest editorial: Corporate communication and corporate marketing
Balmer, John M. T.; Illia, Laura - In: Corporate communications : an international journal 17 (2012) 4, pp. 412-414
Persistent link: https://www.econbiz.de/10009671836
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Corporate communication and corporate marketing
Balmer, John M. T. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671839