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Communication evluation and measurement : skills, practices and utilization in European organizations

Zerfaß, Ansgar; Verc̆ic̆, Dejan; Volk, Sophia Charlotte - In: Corporate communications : an international journal 22 (2017) 1, pp. 2-18

Persistent link: https://www.econbiz.de/10011599988

How to play the game. Strategic tools for managing corporate communications and creating value for your organization

Volk, Sophia Charlotte; Berger, Karen; Zerfaß, Ansgar; … - 2017

Persistent link: https://www.econbiz.de/10011847830

Communications Trend Radar 2023. State revival, scarcity management, unimagination, augmented workflows & parallel worlds

Zerfaß, Ansgar; Stieglitz, Stefan; Clausen, Sünje; … - 2023

How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate...

Persistent link: https://www.econbiz.de/10014282598

Corporate communication revisited : integrating business strategy and strategic communication

Zerfaß, Ansgar - In: Public relations research : European and international …, (pp. 65-96). 2008

Persistent link: https://www.econbiz.de/10003728411

The corporate communications scorecard : a framework for managing and evaluating communication strategies

Zerfaß, Ansgar - In: Public relations metrics : research and evaluation, (pp. 139-153). 2008

Persistent link: https://www.econbiz.de/10003753838

Corporate communications from the CEO’s perspective : how top executives conceptualize and value strategic communication

Zerfaß, Ansgar; Sherzada, Muschda - In: Corporate communications : an international journal 20 (2015) 3, pp. 291-309

Persistent link: https://www.econbiz.de/10011401366

Strategic communication : pillars and perspectives of an alternative paradigm

Holtzhausen, Derina; Zerfaß, Ansgar - In: Organisationskommunikation und Public Relations : …, (pp. 73-94). 2013

Persistent link: https://www.econbiz.de/10009729481

Organisationskommunikation und Public Relations : Forschungsparadigmen und neue Perspektiven

Zerfaß, Ansgar (ed.) - 2013

Persistent link: https://www.econbiz.de/10009733656

Social media governance : regulatory frameworks for successful online communications

Linke, Anne; Zerfaß, Ansgar - In: Journal of communication management : an international … 17 (2013) 3, pp. 270-286

Persistent link: https://www.econbiz.de/10009788620

The role and status of communication practice in the USA and Europe

Swerling, Jerry; Thorson, Kjerstin; Zerfaß, Ansgar - In: Journal of communication management : an international … 18 (2014) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10010254405