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~language:"eng"
~language:"ukr"
~subject:"Firmenimage"
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Evaluation von Public Relation...
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Firmenimage
Evaluation
9,281
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8,221
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6,219
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Melewar, T. C.
22
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12
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9
Bang, Nguyen
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7
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6
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5
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Kitchen, Philip J.
4
Lee, Jung Wan
4
Siano, Alfonso
4
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3
Becker, Kip
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Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
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DellaVigna, Stefano
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Doorley, John
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Dowling, Grahame R.
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Eisenegger, Mark
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Elsbach, Kimberly D.
3
Frâncu, Laurenţiu Gabriel
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Garcia, Helio F.
3
Garcia, Helio Fred
3
Huang-Horowitz, Nell C.
3
Ingenhoff, Diana
3
Komodromos, Marcos
3
Langham, Tony
3
Pang, Augustine
3
Pfarrer, Michael D.
3
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3
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3
Sharifah Faridah Syed Alwi
3
Szwajca, Danuta
3
Zavyalova, Anastasiya
3
Zhou, Xiaolan
3
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Corporate communications : an international journal
36
Corporate reputation review : an international journal
30
Journal of business research : JBR
19
Journal of business ethics : JOBE
17
Journal of communication management : an international journal
12
Journal of marketing communications
12
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
Corporate reputation review
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Marketing intelligence & planning
6
The Oxford handbook of corporate reputation
6
Journal of business strategy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The Academy of Management review : AMR
5
The handbook of crisis communication
5
Academy of Management journal : AMJ
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of marketing management : MM
4
Theoretical and applied economics : GAER review
4
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Harvard business review : HBR
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
International studies of management and organization
3
Journal of business communication : JBC
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Management decision : MD
3
NBER working paper series
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New media and public relations
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Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The journal of product & brand management
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The marketing review
3
Vision : the journal of business perspective
3
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ECONIS (ZBW)
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OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Communicating images of the environment : with case studies of the use of the mass media by overspill organisations
Gold, John R.
-
1974
Persistent link: https://www.econbiz.de/10000669702
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2
What the media is really telling you about your brand
Dowling, Grahame
;
Weeks, Warren
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003714558
Saved in:
3
The true, the good and the beautiful : reputation management in the media society
Eisenegger, Mark
;
Imhof, Kurt
- In:
Public relations research : European and international …
,
(pp. 125-146)
.
2008
Persistent link: https://www.econbiz.de/10003728423
Saved in:
4
Public relations and reputation management
Iobst, Philip K.
-
2007
Persistent link: https://www.econbiz.de/10003729001
Saved in:
5
The contribution of public relations in the future
Caywood, Clarke
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 196-207)
.
2008
Persistent link: https://www.econbiz.de/10003755922
Saved in:
6
Rhetorical tools for communicating strategic change : Dana's definitional statement
Rogers, Priscilla S.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003745020
Saved in:
7
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
8
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
9
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
10
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
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