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~language:"eng"
~language:"und"
~subject:"CONSUMER BEHAVIOR"
~subject:"Werbung"
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CONSUMER BEHAVIOR
Werbung
Konsumentenverhalten
74,606
Consumer behaviour
74,598
Relationship marketing
8,478
Beziehungsmarketing
8,476
Theorie
7,512
Theory
7,511
Brand management
7,175
Markenführung
7,167
Brand image
6,461
Markenimage
6,459
Customer satisfaction
5,409
Online retailing
5,408
Online-Handel
5,406
Kundenzufriedenheit
5,403
Social Web
4,633
Social web
4,633
Online-Marketing
4,412
Internet marketing
4,407
USA
4,406
United States
4,356
Service quality
4,265
Dienstleistungsqualität
4,263
Brand
4,095
Markenartikel
4,049
Einzelhandel
3,897
Retail trade
3,886
Werbewirkung
3,423
Advertising effects
3,421
Electronic Commerce
3,349
E-commerce
3,341
Experiment
3,260
Emotion
3,110
Advertising
2,807
Private consumption
2,727
Privater Konsum
2,726
Viral marketing
2,716
Virales Marketing
2,716
Preismanagement
2,580
Pricing strategy
2,579
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All
Undetermined
1,410
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564
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Article
2,208
Book / Working Paper
599
Journal
7
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Article in journal
2,104
Aufsatz in Zeitschrift
2,104
Graue Literatur
112
Non-commercial literature
112
Arbeitspapier
98
Working Paper
98
Aufsatz im Buch
74
Book section
74
Collection of articles of several authors
34
Sammelwerk
34
Hochschulschrift
22
Konferenzschrift
20
Aufsatzsammlung
19
Conference paper
15
Konferenzbeitrag
15
Thesis
15
Conference proceedings
10
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Lehrbuch
4
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4
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4
Bibliografie
3
Bibliografie enthalten
2
Bibliographie
2
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2
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2
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2
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1
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3
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1
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
13
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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National Bureau of Economic Research
8
Axel-Springer-Verlag
7
American Marketing Association
5
Laboratoire d'Économie Appliquée de Grenoble, Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
3
Springer Fachmedien Wiesbaden
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
University of California at Berkeley
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
epubli GmbH
1
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Published in...
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Quantitative marketing and economics : QME
11
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Source
All
ECONIS (ZBW)
2,783
RePEc
28
USB Cologne (EcoSocSci)
3
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1
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10
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date (oldest first)
1
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
2
Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
3
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
4
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
5
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
6
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
7
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
8
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
9
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
10
Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev
;
Malik, Garima
- In:
Global journal of business management : GJBM
10
(
2016
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
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