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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
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Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.; Schultz, Don E. - In: Policy and marketing strategies for digital media, (pp. 233-245). 2014
Persistent link: https://www.econbiz.de/10010369862
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana; Medury, Yajulu - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10009268809
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298
Persistent link: https://www.econbiz.de/10012248946