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~language:"eng"
~person:"Balaji, M. S."
~person:"Japutra, Arnold"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
37
Relationship marketing
37
Konsumentenverhalten
29
Customer satisfaction
17
Kundenzufriedenheit
17
Dienstleistungsqualität
16
Service quality
16
Brand image
14
Brand management
14
Markenführung
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Markenimage
14
Brand
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Markenartikel
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Beschwerdemanagement
5
Complaint management
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Confidence
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Einzelhandel
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Retail trade
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Satisfaction
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Vertrauen
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Lieferantenmanagement
4
Supplier relationship management
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Trust
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Arbeitszufriedenheit
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Corporate Social Responsibility
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Corporate social responsibility
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Customer integration
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Customer loyalty
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India
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Indien
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Interaction quality
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Job satisfaction
3
Kundenintegration
3
Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Service failure
3
Viral marketing
3
Virales Marketing
3
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Balaji, M. S.
Japutra, Arnold
Han, Heesup
43
Hollebeek, Linda D.
37
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
27
Verhoef, Peter C.
26
Kumar, V.
24
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Quach, Sara
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Gustafsson, Anders
15
Ko, Eunju
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Dwivedi, Yogesh Kumar
14
Gázquez-Abad, Juan Carlos
14
Hyun, Sunghyup Sean
14
McDonald, Heath
14
Rahman, Zillur
14
Sesé, F. Javier
14
Veloutsou, Cleopatra
14
Aksoy, Lerzan
13
Blut, Markus
13
Dahl, Darren W.
13
Das, Gopal
13
Schumann, Jan Hendrik
13
Solomon, Michael R.
13
Sreejesh, S.
13
Tanford, Sarah
13
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Journal of business research : JBR
9
Journal of strategic marketing
4
International journal of market research
2
Journal of retailing and consumer services
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
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ECONIS (ZBW)
29
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1
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
2
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
3
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
4
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
5
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
6
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
7
Building strong service brands : the hierarchical relationship between brand equity dimensions
Balaji, M. S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009405698
Saved in:
8
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
9
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
10
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
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