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~person:"Bauer, Hans H."
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Marketing
31
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7
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Bauer, Hans H.
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Kotler, Philip
167
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76
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68
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57
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49
Sheth, Jagdish N.
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39
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Irwin, Scott H.
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Leeflang, Peter
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[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Marketing
strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
Saved in:
3
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
4
Marketing
concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
5
Theoretical development in ethical
marketing
decision making
Ferrell, Odies C.
;
Crittenden, Victoria Lynn
;
Ferrell, Linda
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
Saved in:
6
The
marketing
ethics course : current state and future directions
Ferrell, Odies C.
;
Keig, Dawn L.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10010204808
Saved in:
7
The domain of corporate social responsibility and
marketing
Ferrell, Odies C.
;
Ferrell, Linda
;
Sawayda, Jennifer
- In:
Handbook of research on marketing and corporate social …
,
(pp. 43-67)
.
2016
Persistent link: https://www.econbiz.de/10011438302
Saved in:
8
Stakeholder
marketing
: a definition and conceptual framework
Hult, G. Tomas M.
;
Mena, Jeannette A.
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 44-65
Persistent link: https://www.econbiz.de/10009679352
Saved in:
9
Equity
marketing
: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten
Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
10
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
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