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1
Principles of
marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
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2
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
3
Publishing research in
marketing
journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
4
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
5
Introduction to
marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
6
Marketing
essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
7
Special issue on psychological ownership : a concept of value to the
marketing
field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
8
Heresies and sacred cows in scholarly
marketing
publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
9
Introduction to
marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2005
-
8. ed., internat. student ed
Persistent link: https://www.econbiz.de/10002894925
Saved in:
10
Essentials of
marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001661757
Saved in:
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