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~language:"eng"
~person:"Belk, Russell W."
~person:"Choi, Tsan-Ming"
~person:"Foxall, Gordon R."
~person:"Hill, Ronald Paul"
~person:"Laroche, Michel"
~person:"Ozanne, Julie L."
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
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Deutschland
Experiment
Konsumentenverhalten
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Consumer behaviour
427
Brand management
63
Markenführung
63
Fashion
55
Luxury goods
46
Luxusgüter
46
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41
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41
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1
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German
27
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1
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Belk, Russell W.
Choi, Tsan-Ming
Foxall, Gordon R.
Hill, Ronald Paul
Laroche, Michel
Ozanne, Julie L.
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
117
Mattila, Anna S.
101
Grunert, Klaus G.
87
Lusk, Jayson L.
84
Usman, Osly
76
Sheth, Jagdish N.
75
Grewal, Dhruv
71
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Sutter, Matthias
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Paul, Justin
65
Ko, Eunju
64
Stavins, Joanna
63
Wansink, Brian
63
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Pelsmacker, Patrick de
54
Verhoef, Peter C.
54
Chintagunta, Pradeep K.
53
Krishna, Aradhna
52
Warlop, Luk
52
Hollebeek, Linda D.
51
Kim, Jungkeun
51
Rock, Bram de
51
Rajagopal
50
Thøgersen, John
50
Cherchye, Laurens
49
Bruwer, Johan
48
Sharma, Piyush
47
Dellaert, Benedict G. C.
46
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American Marketing Association
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
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Consumer Culture Theory Conference <13., 2018, Odense>
1
Edward Elgar Publishing
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
Universität St. Gallen / Forschungszentrum für Handelsmanagement
1
Universität St. Gallen / Institut für Marketing und Handel / Gottlieb Duttweiler Lehrstuhls für Internationales Handelsmanagement
1
Walter de Gruyter GmbH & Co. KG
1
William Davidson Institute <Ann Arbor, Mich.>
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Journal of business research : JBR
44
Research in consumer behavior
19
Journal of retailing and consumer services
13
Journal of fashion marketing and management
12
Legends in consumer behavior
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Marketing theory
10
The international review of retail, distribution and consumer research
10
International journal of production economics
9
Marketing intelligence & planning
8
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Transportation research / E : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of production research
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
Journal of business ethics : JOBE
4
Journal of consumer behaviour : an international research review
4
Journal of retailing
4
Routledge companions in business, management and accounting
4
The impact of theory on representations of the consumer and the marketing organisation
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of marketing : EJM
3
IEEE transactions on engineering management : EM
3
International journal of consumer studies
3
International marketing review
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The Routledge companion to identity and consumption
3
Tourism management : research, policies, practice
3
Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
Showing
1
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of
467
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date (newest first)
date (oldest first)
1
Fast
fashion
brand
extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
9
Consumer attitudes towards
brand
extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
10
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
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