//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Belk, Russell W."
~person:"Choi, Tsan-Ming"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Environmental consciousness"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Environmental consciousness
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Consumer behaviour
425
Brand management
100
Brand image
73
Markenimage
73
Fashion
58
Brand
57
Markenartikel
56
Beziehungsmarketing
51
Relationship marketing
51
Luxury goods
43
Luxusgüter
43
Advertising effects
39
Werbewirkung
39
Einzelhandel
38
Retail trade
38
Emotion
36
Advertising
30
Werbung
30
Online retailing
28
Online-Handel
28
Internet marketing
27
Lieferkette
27
Online-Marketing
27
Social Web
27
Social web
27
Supply chain
27
Customer satisfaction
26
Kundenzufriedenheit
26
Cultural identity
24
Kulturelle Identität
24
Market research
20
Dienstleistungsqualität
18
Personality psychology
18
Persönlichkeitspsychologie
18
Service quality
18
Textile distribution
18
more ...
less ...
Online availability
All
Undetermined
203
Free
20
Type of publication
All
Article
454
Book / Working Paper
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Book section
Conference paper
Reprint
Article in journal
401
Aufsatz im Buch
59
Collection of articles of several authors
35
Sammelwerk
35
Collection of articles written by one author
12
Sammlung
12
Aufsatzsammlung
11
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Konferenzbeitrag
4
Lehrbuch
4
Textbook
4
Working Paper
4
Case study
3
Fallstudie
3
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Hochschulschrift
2
Thesis
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
German
16
French
1
Author
All
Belk, Russell W.
Choi, Tsan-Ming
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
115
Mattila, Anna S.
99
Lusk, Jayson L.
76
Khare, Arpita
69
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
64
Nayga, Rodolfo M.
62
Septianto, Felix
61
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Bagozzi, Richard P.
56
Hollebeek, Linda D.
51
Kim, Jungkeun
46
Sharma, Piyush
46
Diamantopoulos, Adamantios
43
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
41
Ko, Yong Jae
40
Das, Gopal
39
Kim, Seongseop
38
Melewar, T. C.
38
Rahman, Zillur
38
Vrontis, Demetris
38
Gierl, Heribert
37
Park, Jungkun
37
Wong, IpKin Anthony
37
Dennis, Charles
36
Moschis, George P.
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Woodside, Arch G.
36
more ...
less ...
Published in...
All
Journal of business research : JBR
50
Journal of retailing and consumer services
21
Journal of fashion marketing and management
12
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
International journal of production economics
9
Marketing theory
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Transportation research / E : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of consumer studies
5
International journal of production research
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Research in consumer behavior
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Australasian marketing journal
3
IEEE transactions on engineering management : EM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
461
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fast
fashion
brand
extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
2
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
7
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
8
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
9
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
10
Consumer attitudes towards
brand
extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->