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~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
54
Holbrook, Morris B.
18
Jacoby, Jacob
9
Keller, Kevin Lane
8
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8
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6
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6
Schmitt, Bernd
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5
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5
Fournier, Susan
5
Gbadamosi, Ayantunji
5
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5
Hewer, Paul
5
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Kahle, Lynn R.
5
Kassarjian, Harold H.
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Kaufmann, Hans Rüdiger
5
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Park, C. Whan
5
Piacentini, Maria
5
Thompson, Craig J.
5
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Warde, Alan
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4
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Choi, Tsan-Ming
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Christodoulides, George
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Dixit, Saurabh Kumar
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Drolet, Aimee Leigh
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Legends in consumer behavior
11
Journal of business research : JBR
4
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4
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
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Review of marketing research
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
1
Routledge frontiers in the development of international business, management and marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Theoretical and empirical perspectives in critical marketing studies
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ECONIS (ZBW)
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1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
7
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
8
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
10
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
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