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~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Experiment
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Consumer behaviour
37
Konsumentenverhalten
37
Russell W. Belk
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Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Keller, Kevin Lane
7
Stobart, Jon
6
Ehrenberg, Andrew S. C.
4
Fournier, Susan
4
Gómez-Suárez, Mónica
4
Herrmann, Andreas
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Khosrowpour, Mehdi
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Schmitt, Bernd
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4
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3
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3
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3
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3
Ind, Nicholas
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3
Muthu, Subramanian Senthilkannan
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Park, C. Whan
3
Zaltman, Gerald
3
Aaker, David A.
2
Aaker, Jennifer
2
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2
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International journal of advertising : the quarterly review of marketing communications
2
The impact of theory on representations of the consumer and the marketing organisation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Brand management ; Vol. 4
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
3
Customer segmentation in retailing based on retail
brand
patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
4
Handbook of research on leveraging consumer psychology for effective customer engagement
Mohd Suki, Norazah
(
ed.
)
-
2017
"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--
Persistent link: https://www.econbiz.de/10011518207
Saved in:
5
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
7
Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Brunner, Felix
-
2013
Konsumentenverhalten
bietet Multi-Channel Händlern die herbeigesehnte Möglichkeit, sich gegen die schnellwachsenden Pure-Online Player zur …
Persistent link: https://www.econbiz.de/10010256377
Saved in:
8
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
9
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
10
Diversity in European Marketing : Text and Cases
Rudolph, Thomas
-
2012
domains, Managers involved in diverse marketing issues (such as product and
brand
managers, retail category managers, supply …
Persistent link: https://www.econbiz.de/10014015752
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