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~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Experiment
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Relationship marketing
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Consumer behaviour
35
Russell W. Belk
10
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9
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7
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Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
52
Holbrook, Morris B.
17
Jacoby, Jacob
9
Keller, Kevin Lane
8
Bettman, James R.
7
Herrmann, Andreas
7
Stobart, Jon
6
Hill, Ronald Paul
5
Indrawati
5
Warde, Alan
5
Zaltman, Gerald
5
Aaker, Jennifer
4
Dixit, Saurabh Kumar
4
Drolet, Aimee Leigh
4
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Fournier, Susan
4
Gómez-Suárez, Mónica
4
Kassarjian, Harold H.
4
Khosrowpour, Mehdi
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
O'Shaughnessy, John
4
Park, C. Whan
4
Ritch, Elaine L.
4
Schmitt, Bernd
4
Singh, Nripendra
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Wiedmann, Klaus-Peter
4
Askegaard, Søren
3
Becker-Leifhold, Carolin
3
Bernheim, Bert Douglas
3
Burghartz, Pia Teresa
3
Cova, Bernard
3
Dewi, Miranti Kartika
3
Dinu Vasiliu, Codrin <PhD>
3
Dobscha, Susan
3
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Legends in consumer behavior
11
Routledge companions in business, management and accounting
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Premier reference source
2
The impact of theory on representations of the consumer and the marketing organisation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Brand management ; Vol. 4
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
8
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
9
Diversity in European marketing : text and cases
Rudolph, Thomas
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009530365
Saved in:
10
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
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