//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Environmental consciousness"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbewirkung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
Environmental consciousness
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Werbewirkung
Consumer behaviour
54
Brand management
9
Brand image
7
Markenimage
7
Marketing theory
7
Marketingtheorie
7
Brand
5
Cultural identity
5
Kulturelle Identität
5
Markenartikel
5
Market research
5
Theorie
5
Theory
5
Advertising effects
4
Einzelhandel
4
Retail trade
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Emotion
3
Frauen
3
Kaufentscheidung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product Placement
3
Product placement
3
Psychology of advertising
3
Purchase decision
3
Relationship marketing
3
Target group
3
Umweltbewusstsein
3
Werbepsychologie
3
Women
3
Zielgruppe
3
Behavioral economics
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
54
Book / Working Paper
1
Type of publication (narrower categories)
All
Book section
Conference paper
Reprint
Article in journal
361
Aufsatz in Zeitschrift
361
Aufsatz im Buch
51
Collection of articles of several authors
32
Sammelwerk
32
Collection of articles written by one author
12
Sammlung
12
Aufsatzsammlung
9
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Konferenzbeitrag
4
Lehrbuch
4
Textbook
4
Working Paper
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Hochschulschrift
2
Thesis
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
German
10
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Henninger, Claudia E.
11
Bagozzi, Richard P.
9
Choi, Tsan-Ming
9
Hill, Ronald Paul
9
Fournier, Susan
8
Keller, Kevin Lane
8
King, Stephen
8
Schmitt, Bernd
8
Terlutter, Ralf
8
Arnould, Eric J.
7
Diehl, Sandra
7
Goldsmith, Ronald E.
7
Maclaran, Pauline
7
Malthouse, Edward C.
7
Tadajewski, Mark
7
Bettman, James R.
6
Calder, Bobby J.
6
Dobscha, Susan
6
Easey, Mike
6
Grunert, Klaus G.
6
Guido, Gianluigi
6
Hogg, Margaret K.
6
Kardes, Frank R.
6
Karjaluoto, Heikki
6
Mogaji, Emmanuel
6
Mohd Suki, Norazah
6
Park, C. Whan
6
Shrum, L. J.
6
Smyczek, Sławomir
6
Thompson, Craig J.
6
Wiedmann, Klaus-Peter
6
Baumgartner, Hans
5
Bhattacharya, C. B.
5
Ehrenberg, Andrew S. C.
5
Elliott, Richard
5
Escalas, Jennifer Edson
5
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
1
Sustainable consumption, ecology and fair trade
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretical and empirical perspectives in critical marketing studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
5
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
7
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
8
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
9
Consumption and identity
Belk, Russell W.
- In:
The Cambridge handbook of psychology and economic behaviour
,
(pp. 181-198)
.
2008
Persistent link: https://www.econbiz.de/10003765594
Saved in:
10
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->