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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel; Schlager, Tobias; Sprott, David E.; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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Rebranding : review, conceptualization, and research propositions
Liu, Richie L.; Sprott, David E.; Joireman, Jeff; … - In: Future-focused strategic marketing, (pp. 129-158). 2019
Persistent link: https://www.econbiz.de/10012165342
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What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
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Preface: Pricing in electronic markets and networks
Spann, Martin; Herrmann, Andreas; Sprott, David E. - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 83-84
Persistent link: https://www.econbiz.de/10003977221
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Clustered insights : improving eye tracking data analysis using scan statistics
Purucker, Christian; Landwehr, Jan Rüdiger; Sprott, … - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 105-130
Persistent link: https://www.econbiz.de/10009716389
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The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas; Zidansek, Manja; Sprott, David E.; … - In: Journal of retailing 89 (2013) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
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Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas; Hildebrand, Christian; Sprott, David E. - In: Psychology & marketing 30 (2013) 12, pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
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The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de; Sprott, David E.; Herrmann, Andreas; … - In: Journal of retailing 92 (2016) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
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Building consumer self-control : the effect of self-control exercises on impulse buying urges
Sultan, Abdullah J.; Joireman, Jeff; Sprott, David E. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10009530127
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Concern with immediate consequences magnifies the impact of compulsive buying tendencies on college students' credit card debt
Joireman, Jeff; Kees, Jeremy; Sprott, David E. - In: Journal of consumer affairs : official publication of … 44 (2010) 1, pp. 155-178
Persistent link: https://www.econbiz.de/10009531876