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Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul; Vos, Lynn - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003522586
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Marketing simulation games : student and lecturer perspectives
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 7, pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
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Educating tomorrow's marketers
Brennan, Ross (contributor) - 2010
Persistent link: https://www.econbiz.de/10009157188
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Editorial: Special issue : marketing education
Vos, Lynn; Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010384743
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Reflecting on experiential learning in marketing education
Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
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Business-to-business marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond - 2006
Persistent link: https://www.econbiz.de/10003371678
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Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul - 2002
Persistent link: https://www.econbiz.de/10001679760
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Teaching marketing
Brennan, Ross (ed.); Vos, Lynn (ed.) - 2021
Contents: 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the … outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The … marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6 …
Persistent link: https://www.econbiz.de/10012703691
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Of a complex sensitivity in marketing ethics education
Brennan, Ross; Eagle, Lynne C.; Ellis, Nick; Higgins, … - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1165-1180
Persistent link: https://www.econbiz.de/10008810730
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Business-to-business (industrial) marketing ethics
Brennan, Ross - In: The SAGE handbook of marketing ethics, (pp. 238-247). 2021
Persistent link: https://www.econbiz.de/10012306064