Brennan, Ross (ed.); Vos, Lynn (ed.) - 2021
Contents: 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the … outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The … marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6 …