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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana; Silva, Rui Vinhas da; LaPlaca, Peter J. - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10011381354