Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Retail trade
Werbewirkung
Consumer behaviour
48
Brand management
11
Brand image
6
Markenimage
6
Brand
5
Einzelhandel
5
Markenartikel
5
Marketing theory
5
Marketingtheorie
5
Advertising effects
4
Psychology of advertising
4
Werbepsychologie
4
Behavioral economics
3
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Emotion
3
Environmental consciousness
3
Frauen
3
Kaufentscheidung
3
Market research
3
Marketing
3
Product Placement
3
Product placement
3
Purchase decision
3
Relationship marketing
3
Target group
3
Theorie
3
Theory
3
Umweltbewusstsein
3
Verbraucherverhalten
3
Verhaltensökonomik
3
Women
3
Zielgruppe
3
Belgien
2
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
42
Book / Working Paper
7
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Sammlung
Article in journal
312
Aufsatz in Zeitschrift
312
Aufsatz im Buch
39
Collection of articles of several authors
12
Sammelwerk
12
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Konferenzbeitrag
4
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Hochschulschrift
2
Lehrbuch
2
Textbook
2
Thesis
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
more ...
less ...
Language
All
English
German
29
Author
All
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
53
Belk, Russell W.
30
Holbrook, Morris B.
18
Bettman, James R.
13
Henninger, Claudia E.
13
Choi, Tsan-Ming
11
Bagozzi, Richard P.
10
Hill, Ronald Paul
10
Wiedmann, Klaus-Peter
10
Fournier, Susan
9
Herrmann, Andreas
9
Jacoby, Jacob
9
Keller, Kevin Lane
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Schmitt, Bernd
9
Arnould, Eric J.
8
Grunert, Klaus G.
8
King, Stephen
8
Mogaji, Emmanuel
8
Stobart, Jon
8
Terlutter, Ralf
8
Thompson, Craig J.
8
Yoon, Carolyn
8
Askegaard, Søren
7
Diehl, Sandra
7
Goldsmith, Ronald E.
7
Haugtvedt, Curtis P.
7
Hennigs, Nadine
7
Hogg, Margaret K.
7
Kardes, Frank R.
7
Malthouse, Edward C.
7
Park, C. Whan
7
Ritch, Elaine L.
7
Smyczek, Sławomir
7
Tadajewski, Mark
7
Bosah, Genevieve
6
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The impact of theory on representations of the consumer and the marketing organisation
2
Transformative consumer research for personal and collective well-being
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods in marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Routledge companions in business, management and accounting
1
SpringerLink / Bücher
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
Theoretical and empirical perspectives in critical marketing studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
6
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
7
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
8
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
9
How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Beyond sustainability
,
(pp. 122-137)
.
2014
Persistent link: https://www.econbiz.de/10010341249
Saved in:
10
The problem of consumer sovereignty and the concept of consumer democracy
Gröppel-Klein, Andrea
- In:
Beyond sustainability
,
(pp. 109-121)
.
2014
Persistent link: https://www.econbiz.de/10010341250
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
