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Marketing : contemporary dimensions

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Marketing foundations

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Modeling dynamic effects of promotion on interpurchase times

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Econometric models in marketing

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Marketing foundations

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Econometric models in marketing

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Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …

Persistent link: https://www.econbiz.de/10012049576