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~language:"eng"
~person:"Gierl, Heribert"
~person:"Wansink, Brian"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
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Gierl, Heribert
Wansink, Brian
Phau, Ian
40
Loureiro, Sandra Maria Correia
34
Septianto, Felix
30
Melewar, T. C.
29
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Marketing : ZFP ; journal of research and management
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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1
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
22
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1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
3
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
4
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
5
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
6
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
7
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
8
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
9
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
10
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
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